The name PeopleFirst captures our belief that people are the drivers of progress, sustainability and excellence, and it is on human potential and its use in organisations that we focus our research. With a multidisciplinary team of experienced researchers, we bring a wealth of expertise and understanding of the specifics of working with human capital in different contexts. Based on our research, we believe that nurturing human capital enables organisations to grow, innovate and achieve sustainable success. Through further research and the publication of its results, we want to highlight the importance of considering the needs, aspirations and potential of each individual in organisations. We are aware that for quality research we cannot do without collaboration with other research teams and cooperation with practice, and therefore part of our activities also go the way of strengthening cooperation with other partners.
Our Vision
To become one of the top research teams whose work inspires, connects and supports organisations to achieve greater innovativeness through HR practices and procedures.
Our Mission
We help foster a work environment in which organisations thrive, leaders inspire colleagues, and individuals thrive in their professional and personal lives.
Our Values
- A people-centred approach: We believe in the critical role of human capital in driving organisational competitiveness. We trust that in order to achieve sustainable excellence, organisations must set up effective human resource management practices and create an environment where employees are seen and respected as key stakeholders, considering their needs, values and beliefs. Through our activities, we aim to improve the collective understanding of competitiveness and its relationship to human capital.
- Quality research: We want to provide organisations with practical and innovative solutions based on the results of our research on effective people management strategies, promoting wellbeing at work, sharing knowledge and removing those barriers to innovation that are employee-related. We make sure that our research is credible and relevant not only to the scientific community but also to society as a whole.
- Collaboration and knowledge sharing: The value emphasises the importance of collaboration, not only within the team but also with academic, corporate and other organisational partners. We involve partners in the design and implementation of research. We then publish and share the results of our research with the professional community.
- Personal and professional development: This value not only helps to shape a team capable of delivering increasingly better results, but also helps to better cope with environmental challenges and to respond flexibly to changes.
Team Members
Whether you’re facing people management challenges, struggling with HR issues, or want to foster a culture of knowledge sharing in your organisation, I’m here to help. I offer my expertise, tailored consultancy and training programmes, and participation in research on working with people in organisations. Let’s work together to strengthen your teams, increase leadership effectiveness and promote knowledge sharing for sustainable success.
I enjoy helping organisations develop effective communication, build trust and strengthen negotiation skills. From feedback and appraisal interviews to managing change and difficult conversations, I provide practical advice to strengthen your management reputation. Together, we can work on projects to help your organisation reach its full potential, encourage innovation and create a culture where people feel valued and listened to.
Together, we can develop projects in the field of creative economy, coworking environments, clusters and cluster organisations. I am a team player, open to new challenges and focused on achieving concrete results. I enjoy developing innovative ecosystems and helping you create an efficient and productive working environment. If you are looking for a partner who combines strong communication skills with a passion for the creative economy, I am ready to collaborate on projects that lead to your team’s success.
I focus on transforming the work environment in companies and organisations to be optimal for employees, stimulating and inspiring them to realise their full potential. Not only in terms of physical presence in the work process, but also in terms of the intellectual, emotional and spiritual presence of the worker in the work process. If you are looking for a partner for projects related to evaluating a company’s or organisation’s human capital, shaping corporate culture, or improving the quality of working life, I would be happy to meet with you to discuss the possibilities of cooperation.
Using the scientific knowledge of behavioural economics, I can support you in introducing innovation in the authorities. Thanks to my specialisation, I help develop excellent behaviour of authority employees and foster innovative ideas to improve the quality of life in towns and cities. If you are seeking proven strategies and targeted interventions to achieve these goals, please don’t hesitate to contact me. Together, we can bring positive change and modernisation to the activities and processes of authorities.
I combine human potential with state-of-the-art technology to help create efficient and ergonomic work environments. My work focuses on connecting people and machines, using information technology and ergonomic principles. I enjoy being involved in projects that facilitate this connection. Together, we can bring a new dimension of success to your production.
I offer a new perspective on the problems and challenges faced by public administration organisations. Together, we will find tailored solutions based on evidence-based approaches and behavioural science expertise. We can also meet during a training programme focusing on the topics of smart cities and smart regions, or behavioural science in public policy.
My professional work is based on the concept of Industry 4.0, especially in logistics, production and ergonomics. I focus on analysing production, logistics, and support processes, including proposals to make them more efficient and ensure constant stability, to eliminate waste and increase productivity. I try to take a human approach, analysing the problem from the workers’ perspective. Within the framework of cooperation, I am pleased to offer my extensive experience in projects within the manufacturing industry.
Whether you want to develop talent across generations in your organisation, increase your team’s resilience to change, or bring more joy and innovation to work, I am here for you. I draw on more than 20 years of experience in leadership and combine practical experience with knowledge from management, psychology, and andragogy. Thanks to my involvement in international networks, I bring best practices and trends from around the world to the Czech environment. I offer tailor-made consulting, facilitation, and training that will strengthen your team and help you succeed in a rapidly changing world.
With several years of experience in grant project management and strategic planning, I am ready to help you achieve your goals of effective planning, team coordination and project progress tracking. I aim to ensure that your projects are successful, effective and fully aligned with your strategy. Let’s work together to achieve your project and strategic goals.
Ing. Bohumila Svitáková, Ph.D.
Whether you care about developing financial literacy among children and students, are looking for innovative educational programs focused on accounting, or are interested in behavioural and mental accounting and financial well-being, I am here for you. I create engaging and accessible educational programs that offer experiential learning and practical financial skills to young people. I offer my experience in designing workshops, teaching materials, and customised consultations—whether for schools, educational centres, or parents who want to support their children’s healthy relationship with money. Let’s work together to develop financial confidence, promote well-being, and prepare the younger generation to successfully navigate the financial challenges of real life.
With my expertise in corporate culture, social responsibility, and sustainability, I help organisations better understand their impact on the environment and society. If you’re looking for a partner who combines expertise with empathy, organisation and passion to collaborate on projects that positively impact your business or society, I’d be happy to meet with you to discuss the opportunities we have available.
Ing. Diana Zacharová
I believe that people are the heart of every organisation, and that a satisfied person performs better. I strive to connect HR, well-being, and technology to create work environments that support both individual performance and overall satisfaction.
I am interested in topics related to innovative behaviour and the possibilities of using artificial intelligence to support its development. I enjoy bringing new ideas, an outside perspective, and enthusiasm for finding innovative solutions that add meaning to work and help people grow.
Ing. Jakub Gálík
I focus on public administration, data analysis, and decision-making processes. I enjoy finding ways in which data can help municipalities and institutions better understand their operations and make decisions with greater confidence. My experience with public institutions enables me to bridge the gap between theoretical knowledge and practical needs. When working with partners, I focus on efficiency, analytical thinking, and open communication. I want to contribute to making the evidence-based approach not just a concept, but a natural part of decision-making in public administration.
Ing. Jan Štěbra
I focus on innovation in public administration and streamlining decision-making in municipalities and cities. In my work, I combine modern technologies and artificial intelligence with insights from behavioural economics, which helps me identify barriers and facilitate the adoption of change. Thanks to my experience in creating strategic documents, analyses, and preparing projects for the public sector, I can offer you expert support in planning and implementing your development plans. If you are looking for a partner to modernise your agendas and make data-driven decisions, I would be happy to work with you.
Ing. Denisa Hrušecká, Ph.D.
Human resources are the most valuable asset for any organisation. With my professional focus on streamlining business processes, I help companies better utilise the potential of their employees, identify and address waste in processes that adversely affect not only performance but also employee satisfaction. Lean management and improvement are no longer just about tough practices and methods, but above all about mutual trust and respect for employees at all levels, the ability to communicate information in a clear and structured manner, and solving problems as a team with the active participation of all involved. I will be happy to teach you all of this.